If you’ve seen a Target ad in the last couple of years, you’ve already heard songs by two of the bands schedule to perform at this year’s PearlPalooza – Crystal Fighters and Gentlemen Hall.
Why is that? Something advertisers figured a long time ago. Target, along with many companies like Apple, often use up-and-coming bands with inviting rhythms in their commercials, to make an emotional impact with their audiences, while strategically conveying the appearance of being hip, young and in desperate need of products available from their shops.
Crystal Fighters’ music has been in the background and foreground of commercials for the likes of Puma, Google and Target as well as multiple TV shows. Click on the clips provided and see if you recognize the music in the ad.
Gentlemen Hall’s song “Sail Into the Sun” has been used in a Samsung commercial and yes, a Target ad as well.
In addition to multiple regionals acts, slated to play PearlPalooza on Saturday, September 28, 2013 are Cayusco, Said the Whale and headlining it all – Portugal. The Man.
If you want to guess the line-up for Pearl Palooza 2014, start reviewing commercials from 2012 and 2013. Or listen to EQX or Alt Nation on Sirus/XM. Better yet, come to downtown Albany, where there is no doubt an up-and-coming national and local band playing in one of the venues any given night of the week. That’s the power of Downtown’s DAY Life and NIGHT Life.
Come Downtown and join in on the tweeting and instagramming of the event on your latest iPhones or other tech candy. Or maybe just dance around in your new Target styles.
Learn more about PearlPalooza and everything happening in downtown Albany at downtownalbany.org.
See you Downtown.
-MR
PS: Look for a couple of BID staffers out in red Downtown t-shirts during PearlPalooza. Ask us for a ticket to redeem for a cool tee of your own. Limited prizes available. First come, first serve.
