Accessibility is more important in the world of business than ever before. Accessibility for customers starts from within an organization. Employees need access to proper training and guidance, mentoring, and a strong support system that they cannot only rely upon but build upon themselves.
When the foundation of accessibility is built properly and supports the structure of a company, accessibility will be there as well for its customers. When conducting business, accessibility should include the web (website, email, social networking), telecommunications (telephone, fax), snail-mail (a physical address), and oftentimes, a physical establishment that customers can visit depending on the type of organization.
Accessibility is not a one-way street. When customers reach out to a company, the employees should be ready and prepared to respond within 24 to 48 hours in a respectful, courteous, and helpful manner. Accessibility should be a given. It is not going above and beyond, but it IS good business.